After graduating from a language school in Germany, Alexandra began her career in motorsports communications in the 1990s with Toyota’s WRC team. With over 25 years of experience in international PR and communications, she has held prominent roles supporting teams, drivers, sponsors, circuits, events and the FIA, the motorsport governing body.

In 2016, Alexandra founded AS Sports Communication, a boutique agency based in France, specialising in strategic and operational PR for the motorsports industry. Her expertise spans Formula One, IndyCar, Formula E, rally raids and endurance racing, giving her a comprehensive understanding of the industry. Over the years, she has developed an extensive global network of media representatives, decision-makers and key industry stakeholders.

As Head of Communications at Pi Strategica, Alexandra leverages her unparalleled experience to craft compelling narratives, foster stakeholder relationships and elevate Pi's position as a leader in sustainability and strategy. Clients and colleagues alike praise her professionalism, meticulous attention to detail and ability to remain composed under pressure.

Fluent in five languages—English, German, French, Swedish and Italian—Alexandra brings a truly international perspective to her role, along with a deep commitment to driving impactful communication strategies.