Marketing Research

We provide market research insights to enable fast and accurate business decision-making through sampling services and technology solutions for consumer and business-to-business purposes. This part of our services include data mining, online surveys, telephone surveys, in-depth interviewing, focus groups, media analysis and desk research

Marketing strategy

You may have heard the phrase ‘Everything is marketing’ and this has never been truer than today. A careless word on social media can break a brand! Marketing is the intersection between an organization and its customer, including all the potential touchpoints the organization can have with this customer and indeed the wider ecosystem.

Marketing needs to present a character and a ‘promise’ that needs to be trusted at all these touchpoints with the brand. In this modern, technology driven world that means that EVERYTHING is a brand conversation with the customer and needs to be managed to succeed.

Communications

Unlike many creative and marketing businesses, we do not have a product or service we are trying to push and steer you towards. Rather we offer a unique non-linear approach to communication. We do not have a list of services and skill sets, rather we have a ‘communication cloud’ of tools that can be reformulated to solve individual problems.

This means we recommend what your brand needs rather than what our business does.

Sustainability

Sustainable Business Strategy illustrates how businesses can thrive and grow while simultaneously solving some of the world’s biggest challenges. These challenges are becoming ever more present and affecting people’s lives and opinions as well as the planet. Today they are becoming mainstream and need to be considered in any marketing plan. Brands that adopt sustainability as a core promise can capture the hearts and minds of current and new customers and grow in business health while the planets health we all rely on is protected.