So, what does this actually mean for the way you approach marketing your brand? If we make an analogy it may be easier to understand:

Imagine a person having a conversation.
Firstly there is what they say, the content of their conversation.
But then there is how they look as they talk which adds information to your understanding of the conversation. If they are dressed in a smart suite or rapper street attire it changes the way you consume this information. This is your brand, the way it looks and behaves. This needs to be carefully managed to ensure the conversation comes across as intended.

Then there is the body language, are they shouting incitetfully or whispering conspiratorially? Again, the content may be the same but your understanding of it is changed.

When it comes to communications, all this is the marketing mix used and the tone-of-voice employed all combining to create a unique personality for your brand and message.

Many brands do not consider this and essentially leave it up to chance. We; however, feel it is a powerful tool if used with awareness and intent.

Let us show you how we can create the right personality mix for your brand.